Have you ever picked up a bottle of craft beer and been mesmerised by the artistic label, only to be puzzled by the jargon and information that follows? You're not alone. Beer labels can be both enticing and confusing. But with a little decoding, you can unlock a world of knowledge about what you're about to drink.

1. The Basics: Name, Brewery, and Origin

This is the straightforward part. Every beer will prominently display its name, the name of the brewery, and usually, its place of origin. For enthusiasts, the brewery's reputation can be a seal of quality.

2. Alcohol By Volume (ABV)

This percentage indicates how much alcohol is in the beer compared to the total volume. A higher ABV usually means a stronger beer. While light beers might have an ABV as low as 3-4%, some craft beers can climb up to 12% or even higher.

3. International Bitterness Units (IBU)

IBU measures the bitterness of beer, which comes from the hops used during brewing. Beers with higher IBU values will taste more bitter. For example, a double IPA might have a high IBU, while a creamy stout might have a lower one.

4. Date of Packaging

Some craft beers, especially IPAs, are best consumed fresh. This date tells you when the beer was canned. While some beers improve with age, others might lose their intended flavour profile over time.

5. Style

The style of beer can give you significant clues about its taste, colour, and mouthfeel. Examples include Pale Ale, Stout, Lager, or Saison. By understanding styles, you can better predict the kind of beer experience you're in for.

6. Ingredients

More craft brewers are listing ingredients to highlight the quality and purity of what's inside. This list can help you identify flavours or avoid allergens. On The Beers of America website you will find all ingredients and allergens clearly outlined.

7. Pairing Suggestions

Some labels offer food pairing suggestions, ensuring you get the most out of every sip and bite. You can read more about that in our next blog.

8. Special Instructions

Certain beers might have instructions like "pour slowly," "serve at cellar temperature," or "store upright." These tips help enhance the beer-drinking experience.

Beer Labels: More than Just Art

While the artwork on craft beer labels often catches the eye, the information they carry provides valuable insights into the drink inside. With every can, you get a story – of its origin, its brewer's vision, and its character.

Ready to put your decoding skills to the test? Dive into our curated collection of American craft beers at Beers Of America.

🍺 Explore Our Range and let each label guide you to a unique tasting experience, telling tales of tradition, innovation, and passion.

Because with craft beer, every detail matters – from label to last sip. Cheers! 🍻

The Birth of Craft Beer

The term "craft beer" has been bubbling up in conversations, on menus, and across beer labels globally. But what exactly sets craft beer apart from its commercial counterparts?

Craft beer is more than just a beverage—it's a movement. Born from the passion of small, independent brewers, craft beer champions quality over quantity. It’s about innovation, tradition, and a deep-rooted love for brewing.

Characteristics of Craft Beer

Small-Scale Production: Unlike industrial beer giants, craft brewers produce in limited batches. This allows for meticulous attention to detail and assures that every sip you take is well-curated.

Independence: Most craft breweries are independent entities, untouched by corporate conglomerates. This independence gives them the freedom to experiment and define their unique brewing style.

Traditional Methods: Craft brewers often rely on traditional brewing methods, honouring age-old techniques while infusing modern twists.

Innovative Flavours: With craft beer, expect the unexpected! From citrusy undertones to rich, chocolaty notes, the range of flavours is vast and ever-evolving.

Why Should You Hop onto the Craft Beer Wagon?

Taste the Authenticity: Every craft beer tells a story—a tale of its origin, the brewer's vision, and the journey of its ingredients. Drinking craft beer is like taking a sip of authenticity and tradition.

Support Local and Independent: Choosing craft beer means you're supporting small, local businesses, fostering community growth and promoting sustainable practices.

Diverse Choices: With craft beer, monotony is a myth. The sheer diversity in flavours, aromas, and textures is mind-boggling. Whether you're a fan of bitter IPAs, smooth stouts, or fruity ales, there's a craft beer out there for you.

Discover Craft with Beers Of America

If this has piqued your interest, and you're eager to dive into the world of craft beer, look no further. At Beers Of America, we've curated a selection of the finest American craft beers, ready to be delivered straight to your doorstep in the UK.

🍺 Browse Our Collection and find your new favourite. Every beer has a story waiting to be told, and a flavour waiting to be savoured.Because every celebration, big or small, deserves a brew that's crafted with care.

Bottoms up to Craft Beer!

Do you find yourself struggling to understand the intricacies of the National Football League (NFL) while your friends effortlessly cheer along? Well, fear no more, my friend! In this article, we'll unlock the secrets of NFL fandom, transforming you into an astute viewer who can confidently discuss the game with fellow fans. So grab your foam finger and let's dive right in!

Understanding the basics of NFL

Welcome to the exciting world of the NFL! Whether you're a die-hard fan or just starting to dip your toes into the sport, understanding the basics is essential to fully appreciate the game. So, let's dive right in and explore the fascinating world of American football!

The rules of the game

Before we embark on this journey, it's essential to familiarise ourselves with the rules of the game. The NFL, like any other sport, has its fair share of regulations that shape the action on the field. From touchdowns to penalties, each rule plays a crucial role in maintaining fairness and ensuring a thrilling experience for both players and fans.

Let's talk about touchdowns, the ultimate goal in American football. When a player successfully carries or catches the ball into the opponent's end zone, their team is awarded six points. But wait, there's more! To add some spice to the game, teams also have the option to kick an extra point or go for a two-point conversion after a touchdown. This decision can make or break a team's strategy, adding an extra layer of excitement to the game.

Now, let's not forget about the bone-crushing tackles and heart-stopping interceptions. These exhilarating moments can turn the tide of a game in an instant. A tackle occurs when a defensive player brings down an offensive player with possession of the ball, while an interception happens when a defensive player catches a pass intended for an offensive player. These game-changing plays can swing momentum and leave fans on the edge of their seats.

Key positions in NFL

Every team has an array of talented individuals who play crucial roles in their quest for victory. Understanding these positions will add another layer of enjoyment to your viewing experience. So, let's take a closer look at some of the key positions in the NFL.

First up, we have the quarterback, often considered the most important position in American football. The quarterback is responsible for leading the team's offence, making decisions on the field, and throwing accurate passes to their teammates. Their arm strength, accuracy, and ability to read the defence can make or break a team's success.

Next, we have the wide receivers, known for their agility and speed. These players are responsible for catching passes from the quarterback and gaining yards for their team. Their ability to outmanoeuvre defenders and make acrobatic catches is a sight to behold.

Other key positions include the running back, who carries the ball and gains yards on the ground, the offensive linemen, who protect the quarterback and create running lanes, and the defensive players, who aim to stop the opposing team from scoring. Each position brings something unique to the game, and understanding their roles will give you a deeper appreciation for the strategies and skills involved.

Understanding the scoring system

Touchdowns, field goals, and extra points – oh my! The NFL scoring system can be a bit puzzling at first, but fear not! We'll guide you through the ins and outs of racking up points on that hallowed gridiron.

As mentioned earlier, touchdowns are worth six points. But what about field goals? Well, when a team is within kicking range, they can attempt a field goal. If successful, this results in three points. Field goals are usually attempted when a team is unable to score a touchdown or wants to secure additional points.

Now, let's talk about extra points. After scoring a touchdown, teams have the option to kick an extra point or go for a two-point conversion. An extra point is a kick attempt that, if successful, adds one point to the team's score. On the other hand, a two-point conversion involves running or passing the ball into the end zone again, but this time from a shorter distance. If successful, it adds two points to the team's score.

So, get ready to shout with joy as your team adds points to their tally! Whether it's a thrilling touchdown, a perfectly executed field goal, or a successful extra point, each score brings the game to life and keeps fans on the edge of their seats.

Enhancing your viewing experience

Choosing the right equipment

Now that you're fully equipped with knowledge about the game, it's time to gear up for the ultimate experience. A fridge well stocked with cold beer (wink wink), an ultra-comfy couch, and, of course, a state-of-the-art TV or projector are essential for the ultimate game day setup. Sit back, relax, and enjoy the action from the comfort of your own home!

Following your favourite team

Becoming a fan of a specific team adds an element of excitement and camaraderie to your NFL journey. Whether you're a die-hard supporter or a casual follower, develop a bond with your chosen team, and let the rollercoaster ride of emotions begin!

Joining a fan community

Being part of a fan community adds an entirely new dimension to the NFL experience. Engage with fellow enthusiasts through online forums, attend watch parties, and celebrate the highs and lows together. You'll find a second family that shares your passion for the game!

Analysing the game

Recognising strategies and plays

Watching the NFL is more than just admiring the physicality on display – it's also about appreciating the strategic brilliance of the coaches and players. Learn to decipher their plays, predict their moves, and impress your friends with your astute analysis!

Identifying key players and their roles

Behind every championship-calibre team, there are superstar players who carry the weight of their franchise on their shoulders. Knowing their names and understanding their contributions is a must for any true NFL aficionado. Get to know these legends of the game and elevate your football IQ!

Understanding the coach's influence

Coaches are the masterminds behind a team's success. They devise game plans, make critical decisions, and provide guidance to their players. By studying the art of coaching, you'll gain a deeper appreciation for their impact on the game and uncover the secrets of their winning formula!

Beyond the game

The importance of the draft

The NFL Draft is like Christmas morning for fans, where hope springs eternal with the arrival of fresh talent. Learn about the drafting process, discover potential future stars, and keep an eye out for the players who might turn your team's fortunes around!

The role of trades and transfers

Trades and transfers are the spice of life in the NFL. Understanding how these moves work and their impact on teams can be a game-changer in your understanding of the sport. Who knows, you might even become a trade rumour guru!

The impact of injuries and suspensions

Every NFL fan knows that injuries and suspensions can have a profound effect on a team's performance. Dive into the world of injury reports and player suspensions to assess how these factors can shape the outcome of the game. Being aware of current situations will give you the upper hand in discussions with your friends!

The Beers of America: A Craft Beer Adventure

Now that you've honed your NFL viewing skills, it's time to expand your palate and become an expert in a different field – craft beer! Let's take a moment to appreciate the artistry and dedication that goes into creating these delicious beverages. Delve into the world of malt, hops, and yeast, and open your taste buds to a whole new world of flavour!

Craft breweries across America are brewing up a storm, offering a wide variety of styles to tantalise your taste buds. From hop-forward IPAs to smooth and velvety stouts, there's a perfect brew waiting just for you. Embrace the craftsmanship, support local breweries, and embark on a delicious beer adventure like no other!

So, my fellow NFL fan and beer enthusiast, armed with your newfound football knowledge and craft beer expertise, it's time to immerse yourself in the games and explore the incredible selection of brews available. Grab a six-pack, huddle up with your friends, and cheer on your favourite team while enjoying a cold, refreshing beverage. Cheers to watching the NFL like a pro!

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